Chapter 9 · 6 recipes
What people say about your product when they don't tag you, from feature requests to praise and comparisons.
Notifications only show posts that tag your account. Many people write your product name without the @, misspell it, or post a screenshot with a one-word caption. These recipes catch those posts.
The pattern is your brand in quotes, minus your own posts with -from: and your handle. url: finds posts linking to your site, which includes people sharing a blog post or a pricing page. If your brand name is a common word, add a second word that only fits your product, such as the category, or the results drown in unrelated chatter.
Keep the feature-request search somewhere your product team can see it. A weekly skim of "please add" and "would love" posts is a cheap and surprisingly honest roadmap input, and replying "we're working on it" to the right post earns more goodwill than any campaign.
Your name in posts you didn't write. The minus before from: removes your own account.
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"Acme" -from:yourbrand -filter:replies"[brand]"-from:[account]-filter:repliesA cheap, honest roadmap input. Share it with whoever plans the product.
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"Acme" ("feature request" OR "please add" OR "would love")"[brand]"("feature request" OR "please add" OR "would love")Happy customers. Ask before you reuse a post as a testimonial.
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"Acme" (love OR "obsessed with" OR "so good") -from:yourbrand"[brand]"(love OR "obsessed with" OR "so good")-from:[account]People often post a screenshot of a bug or an error. These are the most useful bug reports you'll get.
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"Acme" filter:images -from:yourbrand"[brand]"filter:images-from:[account]Shares of your pages, including ones that don't name the brand.
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url:example.com -from:yourbrandurl:[domain]-from:[account]How people stack you up against alternatives, in their own words.
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"Acme" (vs OR versus OR "compared to")"[brand]"(vs OR versus OR "compared to")New to the operators? Read X search operators, explained. All 71 recipes are also on the home page, where you can filter them and save favorites.